Index=your_index | expandurl field=url | table url, expanded_url This can be done easily with a lookup table.Įxpandurl will produce a new field for each row named "expanded_url".Įxamples Example 1: Expand short URLS, don't follow redirects NOTE: The "expandurl" command works best if you narrow your search results to only URLs masked by shortening services. "redirect_limit" allows you to follows these redirects while specifying the max # of redirects to follow (avoiding an endless loop). Some short URLs will lead to other short URLs, which lead to other short URLs, etc. Redirect_limit: Defaults to 0, meaning redirects are not followed. Until this becomes a problem big enough for action to be taken, using shortened URLs as you do at present does not harm to your SEO and it is actually good for it.Field: the name of the field containing the short URL. URL shorteners, as you might expect, are beginning to become a weapon for abuse both by internet marketers marketing unsavoury websites whose URL they really need to mask and Black Hat SEO guys looking for ways to circumvent the ‘NoFollow’ rule of some sites. If you have an inner geek moment and need to satisfy your curiosity on how URL shorteners work check out the article at Coding Horror. If you want to use a web-based service Google run Goo.gl and then there is Bit.ly and TinyURL.
You could also use Chrome’s multi-URL shortener and expander to shorten and expand different URLs shortened by a selection of URL shorteners. Google have their own URL shortener for Chrome and Firefox. Now that you know that using URL shorteners does not affect your SEO you probably want to know which ones to use. This is good news for those who use Facebook and Twitter as part of their social marketing campaigns and great news for those who post on Facebook content leading back to their websites. While search engines respect the ‘NoFollow’ tag and do not pass value through the links on the page URL shorteners short-circuit this process which means that shortened links are followed back by search engines and some value does flow along them. This is mostly standard practice and it is put there to stop abuse whereby a link from Facebook, for instance, counts towards a website’s PageRank (PR) and artificially inflates its authority. One interesting thing which comes out of all this is that social network websites usually have a ‘NoFollow’ tag in the links they provide. Matt’s video explanation confirms all of this: This should alert you to one potential pitfall, if you use a chain conversion of URL shorteners (unlikely but you never know when you might be tempted to experiment) you are essentially setting up a daisy chain of 301 redirects which might present a few issues (with BING at least). According to Google’s SEO voice, Matt Cutts, using URL shorteners has absolutely no negative impact on SEO provided the URL shortener in question is functioning properly and treats the conversion as a 301 redirect. The burning question here is, do these hurt your SEO? The news is good all the way here and the implications even better. These fall into two categories, those we use ourselves to shorten a URL so we can post it on Twitter and not exceed the 140 character limit and those which social networks automatically employ every time an item is promoted outside their own systems. As Facebook and Twitter usage goes through the roof so does the use we make of URL shorteners.
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